Nasmedia and Lotame announce strategic partnership

Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to significantly enhance their digital advertising strategies across multiple screens.

Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain insights into their audiences through a combination of first and third party data. These audience insights will enable publishers to deliver personalized content as well as more targeted ads across their smartphone, tablet and desktop inventory. For Nasmedia’s brand clients, Lotame’s platform will help drive increased advertising reach, while also reducing wastage by targeting only audiences that are most likely to engage with the brand message.

“Having the ability to profile, target and optimise audiences across devices based on specific behavioral data is central to effective digital advertising today. We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results,” said Kenny Chung, CEO of Nasmedia

“Nasmedia is at the forefront of audience-focused, cross-screen campaign execution making them a natural fit for our data management platform and an important client to add to our roster. This partnership will enable Nasmedia to further strengthen its position in Korea, and will give the company’s clients enhanced capabilities to store, analyse and activate customer data,” said Mat Ward, Managing Director for APAC at Lotame.

Via Digital Market Asia Mobile

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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