Mullen’s Corcoran: Data And Creativity Are Not Mutually Exclusive

Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit more of…a ‘right-brain’ agency” because of its creative focus, data and analytics can still drive that innovation. Mediahub/Mullen serves clients like VH1, JetBlue and Adidas, and Corcoran spoke with AdExchanger […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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