Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices […]
Via adexchanger.com

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.