Mobile Versus TV; Optimistic Facebook

Here’s today’s news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking at impacts on brands using mobile video versus television. Adweek reports, “The mobile ads were measured against TV benchmarks associated with each word. Twenty of […]
Via: AdExchanger

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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