Mobile Shopping Habits: Mobile Vs PC

mobile_shopping.jpgAn interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms.

The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research. (more…)

Via MobiAD

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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