Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on Friday in anticipation of that shift. WalletAds lets consumers download branded content, offers or coupons to Apple Passbook or Google Wallet directly from a banner ad.Continue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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