Mobile Games Continue Dominance And Advertisers Take Advantage

Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all leveraged that popularity for their advertising strategies. Overall, 74% of mobile game impressions came from smartphones in the third quarter 2012, and when it came to the operating system, Android […]
Via adexchanger.com

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.