Mobile Games Continue Dominance And Advertisers Take Advantage

Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all leveraged that popularity for their advertising strategies. Overall, 74% of mobile game impressions came from smartphones in the third quarter 2012, and when it came to the operating system, Android […]
Via adexchanger.com

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.