Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services

Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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