Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale

AdExchanger |

Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed with cross-device identity matches,” said David Kohl, founder and CEO of the consultancy K2 Advisors. “There’s a gap in understanding of what’s possible between vendors and the buy side, [which leads to]Continue reading »

The post Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

You may also like...