MMW: Top Five Stories of the Week

MMW Top Five Stories of the Week MMW: Top Five Stories of the WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Apple’s new iOS 7 has been available for only a week but it already accounts for more than half of iOS web share in North America. According to the latest data from Chitika’s online advertising network, 52% of traffic from devices running iOS in the United States and Canada now originates from iPhones, iPads and iPods on iOS 7.

2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital spending will balloon 13 percent this year to reach $117.6 billion. In particular, mobile spending will climb 79.7 percent (year-over-year) to $15.8 billion.

Consumers across the pond are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north. According to a report published by Warc on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers.

As Wilson Rothman of NBC News put it this morning, Amazon’s new Kindle Fire HDX tablets pose a “real threat to iPad dominance.” Unveiled Wednesday, the Kindle Fire HDX offers up a 7” or 8.9” HDX display, quad-core 2.2 GHz processor with 3x the processing power, 2x more memory, 11 hours of battery life, and dual stereo speakers with Dolby Digital Plus audio.

As our sister site mGamingWatch has reported throughout the week, mobile is generating an uncommonly large share of attention at this year’s  Global Gaming Expo. In fact, mobile as at the center of several bold new products and services being unveiled on the convention floor as we speak.

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Via Mobile Marketing Watch

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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