MMW: The Week’s Top Stories

MMW The Weeks Top Stories 300x240 MMW: The Weeks Top StoriesIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Best Buy is making bold moves in mobile marketing this month in hopes of ramping up Black Friday sales. With the stated goal of keeping customers aware of holiday discount shopping opportunities, Best Buy is strongly encouraging shoppers to opt-in to its SMS database with a holiday-specific keyword that, according to Mobile Commerce Daily, “will likely prompt consumers to join Best Buy’s mobile database once the holidays are over to keep opted in to future marketing opportunities.”

Gartner on Thursday revealed that global smartphone shipments have achieved their highest share ever recorded. Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year.

This holiday season, more consumers ever will shop local and with the assistance of mobile technology. According to Deloitte’s 28th annual survey of holiday spending intentions and trends, increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season.

Hashtags represent what is perhaps the best reason why you shouldn’t auto-tweet your content. In fact, without tossing in a few relevant hashtags to help current or prospective customers find you and your content (especially if you’re a business with a blog and a heavy content output) your social media marketing efforts won’t be as effective as they could be.

It was a milestone quarter for Google’s Android operating system. The IDC reported Wednesday that global smartphone shipments in the third quarter of 2013 were heavily skewed in favor of Android.

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Via Mobile Marketing Watch

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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