MMA Brings New Mobile Marketing Leadership into the Fold

MMA Brings New Mobile Marketing Leadership into the FoldThe Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value.

Adam Gold will now serve as the new SVP of Global Membership and Sponsorships, While Erica DeLorenzo will serve as Senior Director of Global Membership.

Previously, Gold was VP of North American sales for Scanbuy, Inc. DeLorenzo was formerly VP of business development at WildTangent Media.

“With over 800 existing members from Fortune 500 brands to media and technology companies, MMA members are collaboratively shaping the future of the mobile industry,” says Greg Stuart, CEO at the MMA. “I am very excited about the expansion of our membership team especially with the fantastic energy and dedication of Adam and Erica. As marketers are realizing the transformational power of mobile, the MMA is committed to meeting the increased demands of our diverse membership and the industry-at-large.”

DeLorenzo reports to MMA chief strategy officer, Sheryl Daija. Gold now reports directly to Greg Stuart.

Via Mobile Marketing Watch

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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