Mktg & comms roles witness negative growth in SE Asia

Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines.

According to data released by recruitment agency Monster, Singapore’s e-recruitment activity witnessed a -8 per cent decline year-over-year when compared with July 2014.  There was an even further drop in activity in Malaysia of a -26 per cent decline year-over year, while the Philippines saw the biggest slump of the three markets at -36 per cent.

The advertising, market research, public relations, media and entertainment industry sector fell by five per cent year-over-year in Singapore in July 2015. For the same period, hiring activity has dropped -19 per cent in Malaysia and a whopping -42 per cent in the Philippines.

In the marketing and communications job roles, Philippines saw the largest decline again at -27 per cent, while Malaysia was at -9 per cent and Singapore at -8 per cent.

“This sector has experienced some ups and downs in recent months across the region, with the most stable market being Singapore – although this is still registering negative growth year-over-year. The Malaysia market has shown some improvement month-on-month for both the industry sector and job roles, while the Philippines has experienced the most rapid decline,” said Sanjay Modi, Managing Director, Monster.com (India, Middle East, Southeast Asia, Hong Kong).

Advertising, Market Research, Public Relations, Media and Entertainment sector:

Month

Market

2014

2015

% Growth Y-o-Y

May
Singapore 104 103 -1%
Malaysia 111 85 -23%
Philippines 90 59 -34%
June
Singapore 109 103 -6%
Malaysia 106 90 -15%
Philippines 105 65 -38%
July
Singapore 110 104 -5%
Malaysia 108 87 -19%
Philippines 114 66 -42%

Marketing & Communications sector countrywise:

Month

Market

2014

2015

% Growth Y-o-Y

May

Singapore 89 82 -8%
Malaysia 112 92 -18%
Philippines 95 86 -9%
June
Singapore 92 82 -11%
Malaysia 107 100 -7%
Philippines 107 89 -17%
July
Singapore 91 84 -8%
Malaysia 107 97 -9%
Philippines 116 85 -27%

“These figures indicate a cautious effort of recruiters to hire, as well as a shortage of qualified and skilled candidates in each of these markets for these more creative roles. There still remains a mismatch in the demand for talent and the market supply, and this will likely remain a challenge within this industry,” Mr Modi explained.

In Singapore, the Education sector continued to register the steepest year-on-year growth, whereas the Government/ PSU/ Defence sector exhibited the steepest annual decline. Purchase/ Logistics/ Supply Chain professionals experience the highest annual demand in Singapore.

In the Philippines, the BPO/ITES sector witnessed the steepest year-on growth, while the Production/Manufacturing, Automotive and Ancillary sector slumped the lowest. Customer Service jobs saw the most notable demand, while Engineering/Production, Real Estate jobs saw the least demand in the country.

The BFSI sector registers the most notable annual growth among industry groups in Malaysia , while the Oil and Gas industry registered the steepest decline. All occupation groups witnessed negative growth in Malaysia, except Finance & Accounts at zero per cent.

Via Digital Market Asia Mobile

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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