Microsoft’s First National Ad During the Super Bowl Is a Tear-Jerker


Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease.

Mr. Gleason played for the New Orleans Saints and became locally famous (there’s a statue of him outside the Superdome) for blocking a punt in the Saints first home game after Hurricane Katrina. He now uses a Surface Pro tablet with eye-tracking technology to speak.

Microsoft is big ad spender — $1.23 billion in the U.S. in 2012, according to Ad Age Datacenter — but the company has never bought a national ad during the big game.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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