Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles


Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by millions of dollars in spending and growing digital footprints.

In November 2015, Google’s market share was 64%, compared with 21% for Microsoft and 12.5% for Yahoo. That’s a slight dip for Google from the month a year earlier, when it had 67% share, and a slight improvement for Microsoft, up from 19.5%, and Yahoo, up from 10.3%.

While Google’s loss in market share might seem small, both Yahoo and Microsoft have gone to great lengths to achieve it.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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