Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments


Instagram’s first ad from Michael Kors has begun surfacing in users’ streams today, prompting thousands of likes and a couple hundred outraged comments.

Published today to the brand’s nearly 1.3 million followers, but also to users who don’t follow Michael Kors, the image of a gold watch resting beside a plate of macaroons has garnered more than 36,000 likes. But there’s also an outcry in the comments from users who don’t seem to care for the presence of a luxury brand — or any advertiser, in some cases — in their feeds.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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