Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments

Instagram’s first ad from Michael Kors has begun surfacing in users’ streams today, prompting thousands of likes and a couple hundred outraged comments.

Published today to the brand’s nearly 1.3 million followers, but also to users who don’t follow Michael Kors, the image of a gold watch resting beside a plate of macaroons has garnered more than 36,000 likes. But there’s also an outcry in the comments from users who don’t seem to care for the presence of a luxury brand — or any advertiser, in some cases — in their feeds.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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