Metrics and Innovation in Digital Marketing

Our job is no longer about getting consumers to see more ads so that we can sell more stuff.

Source: ClickZ Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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