Merkle names Ted Bray growth officer for APAC

Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as growth officer for Merkle Asia Pacific. Mr Bray will be responsible for the continued expansion of Merkle’s growth in the APAC region, helping clients expand their business and maximise their marketing investments.

Mr Bray is a seasoned executive with over 20 years of experience working extensively as a global enterprise technology sales and marketing leader, including previous roles leading direct and partner enterprise sales throughout the APAC region. Previously at Merkle, Mr Bray served as the vice president of global partnerships, where he strengthened and expanded Merkle’s alliances with key strategic partners.

“Ted is uniquely positioned to provide the sales and channel partner leadership that we need in APAC as Merkle continues to expand our global footprint. We see a great opportunity to bring Merkle’s data-led, people-based marketing capabilities to Asian markets and to create value for clients by working closely with other Dentsu Aegis Network resources,” said Z Shen, President of Merkle Asia Pacific.

“Ted comes equipped with a unique combination of in-market experience, people-based marketing expertise, and an excellent track record of working with marketing cloud providers to have immediate impact. With Ted joining as our growth officer for Merkle APAC, we’re poised to deliver significant growth in 2017 and beyond,” said Hap Brakeley, Chief Growth Officer of Merkle.

“I’m excited to continue building on the momentum Merkle has as a member of the Dentsu Aegis Network. We are well poised to deliver people-based marketing solutions throughout the APAC region. I’m looking forward to working with Z and Hap as we continue to expand as a global agency,” said Mr Bray.

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Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.