MeetMe Teams With Beanstock Media For Web-based Yield Optimization





Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory

NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market leader in social discovery, announced an ad management agreement with Beanstock Media, the world’s first premium Publisher Trading Desk. Under this agreement, Beanstock Media will utilize its proprietary Helix™ platform to optimize the revenue generated from the sale of MeetMe’s global web-based remnant ad inventory.

Bill Alena, Chief Revenue Officer of MeetMe, said, “We started working with Beanstock on specific portions of our website, and we believe that Beanstock has the industry expertise and technological capabilities to improve the performance of our web-based remnant ad inventory. In addition, this agreement allows us to free internal resources to further our focus on mobile monetization. This quarter we expect native mobile ads to reach or exceed one billion impressions, and we look forward to continuing to grow the mobile opportunity internally while working with Beanstock on optimizing web monetization.”

Jim Waltz, Chief Executive Officer of Beanstock Media, said, “We represent over 400 publishers, including exclusive relationships with Ask.com, Dictionary.com, ZipRealty.com, ZAM Network, Slacker Radio, and CityGrid. From the beginning, we set out to arm publishers with real tools and services that increase yield on their ad inventory, reduce cost and improve control. Expanding our relationship with MeetMe is a prime example of what Beanstock can deliver for publishers – less hassles, fewer discrepancies and increased revenues.”

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With nearly 60 percent of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.

About Beanstock Media

Beanstock Media (http://www.beanstockmedia.com) is the world’s first premium Publisher Trading Desk. Beanstock’s Helix™ platform is a cloud based yield management system that aggregates demand from every available source simultaneously to ensure maximum yield for its publishers. The Beanstock Media represents over 400 publishers, including top ranked comScore properties and connects with thousands of advertisers and hundreds of Demand-Side-Platforms (DSP), trading desks, ad exchanges and ad networks to maximize ad revenue for its publishers. Beanstock Media has offices in San Francisco, New York, Denver, Seattle, Washington D.C. and Chicago. Connect with Beanstock on Twitter at @Beanstockmedia or Facebook at https://www.facebook.com/BeanstockMedia.


Via Ad Operations Online

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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