mediasmart Extends Inventory with Connected TV Availability

mediasmart has enhanced its service offering with the availability of Connected TV inventory. The new inventory is being provided to meet demand from digital video advertisers who are increasingly turning to Connected TV to extend their audience reach. Such ad placements are typically bought and sold in the same way as digital video;  a user selects […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.