mediaQuark & Seed merge for audience data & programmatic trading

Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes to market with three solutions targeted to the regional digital media and programmatic trading industry.

As global media investment moves towards half a trillion dollars annually, it is already the world’s fifth largest commodity together with oil, gold, coffee and steel. Based on industry predictions, more than half of that will be traded programmatically by the end of the decade. With APAC the fastest growing global market, and the online display advertising industry spearheading the programmatic revolution, the new mediaQuark is positioning itself as the leader of this rapidly growing eco-system.
mediaQuark offers its clients access to a fast-growing audience of over 200 million active users, a data enrichment solution that works with all the regional languages and the world’s only media planning tool designed for programmatic media trading.

“With our shared regional focus, alongside our commitment to excellence in providing the market with winning solutions, the merger was a no-brainer. Not only will this benefit our shareholders and other stakeholders, the market too has welcomed this with open arms. Audience buying is an important tool to drive the growth of digital and programmatic spend in Southeast Asia,” commented Tom Simpson, the CEO of the new company.

“With Tom’s past life as the digital head for the likes of GroupM and Havas Media, our shareholders felt that he would make the ideal CEO for the new company. Once it became clear that he understands the realities of our buyers better than anyone I had met before, I knew this merger had to be done and Tom would have to run the new company,” added Mikko Kotila who continues as the Chairman of the new mediaQuark.

Singapore based mediaQuark is a programmatic media intelligence company focused on providing solutions for Southeast Asia, with key APAC markets also under development. Privately funded, the combined company’s investors include industry thought leaders and visionaries.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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