MediaCrossing Assumes Inventory Risk For Ad Sales

MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But unlike its peers, the Stamford, Conn.-based startup says it also plans to offer to purchase publishers’ unsold inventory and then sell it on its own. “I would think exchanges will […]
Via: AdExchanger


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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