MediaCom And Celtra Seek To Streamline Mobile Advertising

Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started testing Celtra’s platform. Under the formalized partnership, the two companies hope to develop solutions that simplify the management, observation and delivery of mobile advertising. Traditionally, these steps required clients to […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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