MediaAlpha Brings RTB, Transparency To Lead Gen Market

A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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