Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd, one of the leading consumer electronics chain stores in the country.
Tags: digitaldigital advertisingdigital campaigndigital marketinge-paperinteractioninteractivemediamedia buyMedia Landscapemedia mixmedia planmediabrandsonlineonline advertisingonline marketing news asiaonline video
Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.
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31 jul, 2009