Media Agencies say 15% of digital budgets will go to mobile in 2014

2014-rising-graph.jpgMobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now, new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014’s digital spend expected to go to mobile activities.

Via MobiAD

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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