MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns





Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting

ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions, announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution.

“However, the power of our geolocation capabilities combined with the depth of our other IP Intelligence data sets allows Digital Element to provide leading media companies such as MBuy with a comprehensive and cost-effective targeting solution for any marketplace.”

MBuy selected Digital Element’s technology because it had numerous hyperlocal clients focused on regional business that needed the most engagement possible in their targeted regions. NetAcuity helps MBuy gain better reach for ZIP- and radius-targeted campaigns without paying additional third-party data fees.

“During our evaluation process, we figured out that all the third-party vendors had one thing in common – Digital Element – so we decided to go straight to the source,” said Eric Anderson, MBuy vice president of product and product support. “For MBuy, in addition to hyperlocal targeting, we find real value in the North American Industry Classification System or NAICS data. Access to this information will allow us to reach specific industries through more advanced B-to-B targeting.”

Powered by MediaOcean, MBuy provides independent and in-house agencies with the tools to plan, buy, and optimize all types of digital and traditional media—enabling agencies to achieve more for their clients, attract new advertising business, and enter new areas of opportunity. Clients gain access to the technology, experts, and infrastructure to execute media plans with the scale and sophistication they need to meet complex marketing goals.

“The B-to-B marketplace has historically been one of the most expensive segments to target,” said Rob Friedman, executive vice president, Digital Element. “However, the power of our geolocation capabilities combined with the depth of our other IP Intelligence data sets allows Digital Element to provide leading media companies such as MBuy with a comprehensive and cost-effective targeting solution for any marketplace.”

About MBuy

MBuy empowers independent and in-house agencies with the tools to plan, buy, and optimize all types of digital and traditional media—enabling agencies to achieve more for their clients, attract new advertising business, and enter new areas of opportunity. Our clients gain access to the technology, experts, and infrastructure to execute media plans with the scale and sophistication they need to meet complex marketing goals. To learn more about our proprietary technology, services, and insights, go to www.MBuy.com.

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world’s largest networks, websites, retailers, publishers, advertisers and more deploy Digital Element’s IP technology to target advertising, localize content and video streaming, manage geographic rights and enhance analytics. As an industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology.

For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy Inc.


Via Ad Operations Online

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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