Maxim’s CNY push gets sticky

Hong Kong – Maxim’s Caterers launches the first campaign ever for its turnip cake in hopes to put the product back on shoppers’ radar. Its tactic? Cute girls and magnets.
Source: Marketing Interactive

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.