Marketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice lead, data sciences, at Wavemaker. Today’s CMO has two responsibilities often at odds with one another: meet short-term revenue goals and build a brand.… Continue reading »
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