Marchex Stages A Comeback

Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but undifferentiated, as President Peter Christothoulou describes it. It ran side businesses selling domains, driving leads and publishing a tech vertical through the 2005 acquisition of Industry Brains (recently sold to […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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