Many Bites Of The Apple: New Ways To Look At Attribution

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge toContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.