Magazines’ Ad-Page Decline Slowed In Third Quarter

Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said Wednesday. That’s a smaller dip than magazines reported earlier this year, when print ad pages declined 4.8% in the first quarter and 4.5% in the second quarter.

Print ad pages from January through October issues have now dropped 3.8% from the equivalent period in 2012, according to the Publishers Information Bureau.

Gains through the third-quarter of 2013 were partly fueled by increased spending from advertisers in the drugs and remedies category, where ad pages grew 5.8%, and food and food products, up 5.5%.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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