NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant Nurturing™, a new nurturing and data analytics platform for its European publishing, marketing and advertising partners.
Instant Nurturing™ offers publishers and advertisers the ability to supplement lead generation campaigns with display advertising to maximize brand awareness during the important research phase of a project; while the new Content Consumption Monitoring functionality offers partners the ability to append their data with anonymous behavioral intent data in order to discover what topics their users are consuming over the Madison Logic network.
The lead generation market is clearly moving to a more data-driven discipline, and Madison Logic’s new products have been designed to help its partners get better insight into prospects by analyzing behavioral intent data and providing them with the ability to nurture those leads further down the funnel. With these complimentary products to its LeadFocus platform, Madison Logic is now talking to a wider set of partners that want not only automated lead generation solutions, but also data solutions.
In order to support the rapid expansion the company is experiencing in Europe, Madison Logic has opened a new office in the U.K. Located in London’s Fitzrovia neighborhood, Madison Logic is in close proximity to many media agencies and publishers and will be headed up by publishing industry veteran Paul Briggs, who serves as the general manager in the U.K. and EMEA for Madison Logic. Briggs was formerly a publisher at Reed Business Information; IDG and VNU Business Publications. Additionally, Erin Cullen, director of sales in the U.K. and EMEA, joins Briggs from Madison Logic’s headquarters in New York and will be responsible for sales across the region. Cullen has been representing the U.K. territories from New York, and has successfully grown the territories revenues in the past year.
“We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the U.K. will allow Madison Logic to increase our reach,” said Erik Matlick, CEO of Madison Logic. “Geographic expansion is a significant means of growth for Madison Logic, and we have found the U.K. to be an ideal location to further fuel our European growth.
This year, Madison Logic has signed several new publishing, marketing and advertising customers throughout the U.K. and Europe, such as CWJobs, Imago Techmedia, Tech Bosun, Heliview and ITCorporate.de.
About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic