Lineup Systems to Present Enhanced Cross-Media Booking and Digital Capabilities at WAN-IFRA World Publishing Expo 2013





  • CEO Michael Mendoza to speak at Media Port for Workflow Efficiency , Tuesday  8th October.
  • Lineup to show publishers key advancements to prepare for ‘digital future’.

London– Lineup Systems one of the leading advertising sales solutions providers for the worldwide media industry will be attending the WAN-IFRA World Publishing Conference and Exhibition in Berlin, Germany on October 7-9, 2013.  Lineup will be presenting the latest feature developments of CRM and Cross Media Booking capabilities in its AdPoint advertising system, with emphasis on its display print and digital configuration.

‘Publishers will be able to get ready for the ‘digital future’,’ says Lineup CEO, Michael Mendoza. ‘We will be demonstrating AdPoint’s   automated cross channel workflow efficiencies for fast approvals, ad and inventory tracking, and operational management.  And in addition,  how digital integration  brings real time inventory forecasting,  campaign revisions and optimisation , enabling  increased campaign flight  improvements, click-through rates and delivery across multiple devices .’

Lineup will also be highlighting how AdPoint’s self-service portal , which supports optimised workflows for private and trade customers, and a CMS,  allows an advertising team to change content on-site in real time to promote different packages, daily promotions and sales incentives.

‘Lineup has made significant progress in positioning AdPoint as the ‘go-to’ advertising sales solution for major media owners’, says Michael. ‘At IFRA we will be presenting the many enhancements which are already in operation and successfully helping to produce great results for our customers’.

On Tuesday 8th October, Michael Mendoza,  will be speaking at WAN-IFRA’s Media Port for Workflow Efficiency ,located at 4.2.410 in a session dedicated to Workflow Advertising Sales: CRM and more, with a presentation entitled   ‘Effective tools to manage customer data and campaigns’. The session will begin at 14.30.

The WAN-IFRA 2013 Expo will be held at the Berlin Expo Center, Messedamm 22 , Berlin from October 7-9, 2013. Lineup Systems will be located at stand 3.2.100.

To schedule a demonstration or meeting with Lineup click here:

https://www.lineup.com/news/ifra-world-publishing-expo-demo-presentation-signup/

About Lineup Systems                                                              
Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media sales solutions – which can be hosted, web-based or cloud-based – help to streamline advertising operations improve transparency and increase profits.

Its clients include the world’s largest international publishers including News UK, Telegraaf Media Groep, Metro International, Time Out London, Time Out New York, the UK’s largest independent regional publisher Archant, Village Voice Media, and Abu Dhabi Media.

Lineup Systems’ AdPoint products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world’s leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems’ for their sales, advertising, planning, editorial, pre-press and content management needs.www.lineup.com


Via Ad Operations Online

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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