Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been working on. In this Q&A, Ron Jacobson, co-founder and CEO, Rockerbox (pictured below) talks about the new technology and the role analytics can play in driving a retailers’ bottom line.
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