Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox

As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been working on. In this Q&A, Ron Jacobson, co-founder and CEO, Rockerbox (pictured below) talks about the new technology and the role analytics can play in driving a retailers’ bottom line. 

RetailTechNews: What’s the purpose of Rockerbox’s new Recency Marketing Platform, and […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.