Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting

The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The next phase of OOH media? Breaking it out of its silo. It’s often wrongly assumed that OOH must be run as a standalone medium, but the ability to integrate it with other channels, especially mobile, is starting to be understood and tested. Nicole Lonsdale (pictured below), chief planning officer, Kinetic, explains exclusively for ExchangeWire why there […]

The post Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.