Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce

Northwestern University’s Jim Carey Is First Academic Contributor

Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with insights on how to raise the effectiveness of digital marketing to grow their business, with a specific focus on mobile marketing and digital commerce. The Institute is powered by Leapfrog Online, one of largest digital marketing companies in the US.

“The nurturing of thought leadership and commentary around digital commerce marketing is a natural outgrowth of our own commitment to our Clients and the industry,” says Jason Wadler, executive vice president of Leapfrog Online, “We are dedicated to creating and implementing best practices to directly grow our Clients’ business and maximize their marketing ROI.

Leapfrog Marketing Institute nurtures thought leadership and fosters commentary about digital marketing through the publication of white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers.

Jim Carey, Northwestern University’s Adjunct Professor of Integrated Marketing Communications, is the Institute’s first academic contributor. His white paper, “The Path For Smart Marketers to Avoid the Big Data Pitfall,” is available on the Leapfrog Marketing Institute website at www.leapfrogmarketinginstitute.com.

About Leapfrog Online
Leapfrog Online works as a strategic partner with premier brands to grow their digital market share by engaging, nurturing and converting consumers across all devices with omni-channel experiences. Leapfrog’s Digital Marketing experts develop personalized solutions that capture and apply consumer-level data throughout the path-to-purchase, powered by a closed loop methodology and technology platform. Leapfrog earns their compensation based on the value of outcomes delivered for their Clients to drive alignedinvestment decisions that dramatically grow their business and maximize ROI. Founded in 1995, Leapfrog’s innovative approach has proven to drive more of the right customers for Clients in the Financial Services, Telecommunications, Home Services, Education, Automotive and CPG industries. For more information, visit www.leapfrogonline.com.

Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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