Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of transparency; Adventori and Adyoulike partner; Ligatus starts native ad network; Viral content providers most likely to engage in ad fraud; and OpenX launches video-optimised mobile SDK.

Lack of transparency causes buyers to decrease ad spend

According to digital marketing agency Queryclick, marketers are considering decreasing their advertising spend in 2018 because of a lack of transparency in […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.