Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of transparency; Adventori and Adyoulike partner; Ligatus starts native ad network; Viral content providers most likely to engage in ad fraud; and OpenX launches video-optimised mobile SDK.
Lack of transparency causes buyers to decrease ad spend
According to digital marketing agency Queryclick, marketers are considering decreasing their advertising spend in 2018 because of a lack of transparency in […]
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