Krux Builds Header Bidding Designed For Data Transactions
Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and media in one place. Header bidding is the best mechanism to facilitate that transaction. By rolling out the tech, Krux adds a media-buying capability to Krux Link, the data exchange bazaar it’s… Continue reading »
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