Komli Media ups focus on cross device solutions & creative product

Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the region and audiences becoming increasingly demanding in the way they interact online, Komli Brand has been developed to offer online connections and help brands engage with their customers.

The newly developed offering includes in-built mobile video capabilities to address the marketer’s growing need for multi-device video solutions. Komli Brand also enhanced its creative team, Komli Imagine, to maximise innovation across a wide range of interactive formats.

Simultaneously, to ensure clients are able to optimise the potential of the new solution, Komli Media has strengthened its publisher portfolio by partnering with publishers such as True Digital, a Thai mobile operator, and Malaysiakini, a Malaysian news website.

“As the lifestyle and interest branch of the third biggest mobile operator, first cable operator and internet provider in Thailand, we believe that Komli’s latest solution is the perfect answer to the marketer’s needs for an engaging and interactive solution across devices. We are glad to be a partner of Komli in this new endeavour and look forward to a successful journey together,” said Angkana Junyasawad of True Digital.

With online connections being the central proposition, Komli Brand also aims at addressing the evolving needs of validation and viewability that are increasingly becoming key metrics to assess the effectiveness of brand campaigns online.

Commenting on the new solution from Komli’s stable, Damien Lavin, Vice President, Southeast Asia and Australia/New Zealand, Komli Media said, “The digital space is evolving rapidly making it increasingly challenging for advertisers to help their clients keep their audiences engaged. Komli Brand was conceptualized keeping this fact in mind and helps advertisers take an integrated approach towards ensuring quality online connections. By combining the creative capabilities of Komli Imagine, the quality of our enhanced publisher network and the use of cross channel data for targeting, we are confident of Komli Brand’s potential to offer a market leading solution that can effectively help entities engage users on multiple devices, across multiple locations and across multiple properties”.

To drive awareness and use of Komli Brand among advertisers in the region, Komli has invested in strengthening its management team across key locations by appointing business heads. These appointments will work with key agencies across locations to showcase the offering and its capabilities. The appointments made include Paul Davies, Country Director – Singapore and Malaysia; Jitesh Madhwani, Country Director – Indonesia; Mark Jackson, Sales Director – Malaysia; Gilbert Cadiang, Sales Director – Philippines and Aimme Sitthisenee, Sales Director – Thailand.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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