KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization





· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi

· New technology drives conversion rates and revenues for publishers and advertisers

· Complete transparency results in more detailed reporting for individual campaigns

Cologne – Mobile Performance Marketing Network KissMyAds today announced the launch of its new technology called Mobile Traffic Switch, a technology enabling publishers to segment their mobile traffic in the most efficient way in order to eliminate wastage and maximize revenues. With the introduction of this new feature, the Cologne-based company creates a win-win situation for its publishers as well as its advertiser base. The specific filter implemented in the Mobile Traffic Switch drives conversion rates, thus leading to higher revenues for KissMyAds customers.

For Advertisers, the new feature results in a new degree of traffic targeting. The switch filters mobile traffic according to numerous criteria like country, operator, mobile device, operating system, 3G/WiFi and also payouts. Individual users will be directed to the most relevant offers based on their parameters, which in turn reduces wastage to the absolute minimum.

“Our new Mobile Traffic Switch will not only lead to more revenue on both sides, advertisers and publishers, but it will indeed simplify the integration of the offer links for publishers”, says Florian Lehwald, CEO and founder of KissMyAds. “The new switch does away with the need to implement multiple offer links and instead enables us to condense the collection of relevant offers into just one single link per publisher.” This fact also means less effort for all parties involved.

The KissMyAds Mobile Traffic Switch also makes sure that all data is one-hundred per cent transparent to all publishers and advertisers. Reporting is more detailed than ever before and enables the KissMyAds partners to optimize their individual mobile campaigns based on strong data. The implementation of the new technology means an enormous investment into future business, as it will become more important to improve the overall performance of mobile marketing.

“Sure, the algorithms had to be developed and the programming did cost a decent amount of money, but we are utterly convinced that the investment into our Mobile Traffic Switch will pay back soon and helps us satisfy our customers”, explains Lehwald. “With the KissMyAds Mobile Traffic Switch we deliver state-of-the-art technology for the mobile marketing sector.”

KissMyAds
is a Cologne-based Mobile Performance Marketing Network offering customized technical solutions to start and fine-tune all high performance campaigns on the mobile web. Based on state-of-the-art web technology, KissMyAds offers Advertisers, Publishers and App developers an easy, risk-free platform to monetize their mobile web traffic.


Via Ad Operations Online

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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