Katie Couric Said Near Deal to Create Yahoo News Reports

Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks.

A deal will probably be announced early next week, said the people, who asked not to be named because a contract hasn’t been signed.

Ms. Couric, who hosts a daytime talk show distributed by Walt Disney Co.’s ABC, would give Yahoo another recognizable name to draw viewers and advertisers. Marissa Mayer, who joined Yahoo as chief executive officer last year, has added gadget reviewer David Pogue and editor Megan Liberman from the New York Times.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...