K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “It’s at an all-time low,” Duggan said.… Continue reading »
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