K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

It’s been two years since the Association of National Advertisers, working with  consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “It’s at an all-time low,” Duggan said.Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.