JWT Sydney bags the Department of Foreign Affairs and Trade account

The Department of Foreign Affairs and Trade (DFAT) has appointed J. Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the Department’s travel advisory and consular assistance service.

Paul Everson, Managing Director, J. Walter Thompson Sydney said, “We are thrilled to be leading the new brand strategy for Smartraveller and supporting the Department of Foreign Affairs and Trade’s commitment to encouraging safe travel by Australians overseas.”

DFAT chose to work with J. Walter Thompson as a best-in class strategic partner to develop the new brand strategy for Smartraveller. This was based on the agency’s approach to brand strategy, its rigorous process, and clearly understanding the importance of brands in today’s world.

Work will commence immediately.

J. Walter Thompson is part of WPP AUNZ.

The post JWT Sydney bags the Department of Foreign Affairs and Trade account appeared first on Digital Media Marketing News.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.