JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join the consumer identity management company’s Asian efforts. JWT Singapore will join the Gigya NEXUS Partner Ecosystem, a network of over 50 independent software vendors and agencies that provide Gigya customers with its full suite of consumer identity and data management products.
Gigya’s technology helps businesses access, collect and manage permission-based consumer identity and behavior data, while providing deep customer insights that turn data into action. Through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification, Gigya provides marketers with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right times.
“We are excited to be Gigya’s newest agency partner in Asia. It’s thanks to the passion and drive of our digital team, led by Joseph Chua, that we were able to secure this critical deal. We look forward to helping our clients leverage Gigya’s innovative suite of services to connect and form closer relationships with their core consumer audiences in Singapore and across the region,” said Frank Bauer, CEO of JWT Singapore.
As part of the alliance with JWT Singapore, Gigya will provide access to any new features and application updates as well as training for the JWT Singapore digital team. Meanwhile, the deal allows JWT Singapore to provide its clients with Gigya’s technology in Asia.
“The goal of Gigya’s NEXUS Partner Ecosystem gives all of our customers a way to buy and implement Gigya’s technology and integrate identity data into leading marketing platforms. We are excited to have JWT as one of our newest partners in Asia. The regional market is growing rapidly, and extending our services through JWT allows us to expand in this fast-paced region,” stated Patrick McCue, Gigya’s Vice President of Global Channels and Alliances.
