Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia. In the newly created role Mr Tauber will be responsible for leading project delivery, platform and user experience strategy, having previously held the role of Head of Platforms for Lowe-Profero’s Australian operations.
Coming from a background in UX and Business Analysis, Mr Tauber was the Lead Experience Architect behind the new Vogue Australia site, a 2014 AIMIA Awards Finalist. He also holds an MPhil in Philosophy from the University of Sydney.
He will continue to work closely with Creative Director Matthew Delprado and Technical Director Richard Szalay as part of the Australian team across all clients including Johnson and Johnson, Nutricia, Woolmark, Village Roadshow and Western Union.
Dave Bentley, Lowe Profero’s Managing Director for Australia stated that the promotion demonstrated the company’s commitment to an integrating technology, creative and media. “This promotion allows us to move ahead in our pursuit of the very best integrated client model. It is great to be able to continue to promote from within our ranks of talent like this, and I am sure Justin will continue to be as invaluable to Lowe Profero as he has proven to be over the last few years,” he added.
In the meanwhile, Mr Tauber said that the creation of the new role was a “genuine opportunity to bring more commercial innovation to Profero’s offering”.
“When you can align strategic thinking with lean, customer-centric production methods, you can maximise impact and minimise time-to-market for your clients. That is something I get excited about. Over the last five years, I’ve seen Lowe Profero build a fantastic reputation for providing performance-led strategic media solutions globally, and this move is about continuing that success locally,” he added.