Justin Bieber’s Piss Break Shows Everything That’s Wrong With Web Video

Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as long as the video clips they precede. Here’s one of his earliest cranky tweets on the matter:

Free advice: A 30-second ad on a 36-second web video is a terrible user experience and makes people hate your brand

Michael Learmonth (@learmonth) September 23, 2011

Continue reading at AdAge.com

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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