Johnson & Johnson Taps Interactive Mobile Ads To Drive Purchase Intent For Retail Partners

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts result in a mutually beneficial arrangement is a lot harder than it sounds. Retailers are looking for ways to bring inContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.