Japanese e-commerce hangover forming in SEA?
Rakuten has decided its B2C model in South-East Asia will not work, Sumitomo has pulled out of Malaysia; Karamjit Singh looks at what this could mean.
Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.
by Copenhagen INK · Published 05/11/2014
by Copenhagen INK · Published 08/04/2016