ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision


Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out.

YouTube’s parent company has created a tool for people to see how well — and how poorly — internet service providers (ISPs) deliver YouTube video streams. Google’s Video Quality Report ranks ISPs by state, city or zip code and appears designed to help people looking to switch broadband companies.

The report is a strike of sorts against ISPs. Content providers like YouTube and Netflix are battling ISPs’ ability to compel those providers to pay for an ISP to deliver their content at high quality. So far they are losing the fight.

Continue reading at AdAge.com

Via AdAge

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